Ron Rudzin is the founder and CEO of Saatva, the leading luxury sleep and wellness brand in the U.S. Since launching the company in 2010, he has transformed Saatva into one of the most profitable and respected names in the category, known for its handcrafted, made-to-order mattresses and elevated customer experience. With a background in managing and investing in the home furnishings industry, Rudzin built Saatva on a disruptive direct-to-consumer model that combines the personalized service of traditional retail with the efficiency of digital commerce. Under his leadership, the company has grown from a digital-first startup into a fully integrated omnichannel brand, with in-house manufacturing and a growing network of over 20 Viewing Rooms nationwide. A six-time honoree on the Inc. 5000 list of fastest-growing private companies, Saatva was recently chosen as the Official Mattress & Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, cementing its position as the leader in sleep health and wellness.