John Cassillo is the lead analyst at The Measure and the head of analytics & trend reporting for Fabric Media, working with companies at the intersection of media and technology. He’s written about sports media, sports and TV/video data for the last 15 years at The Measure, TVREV, SBNation, Broadcasting & Cable and Tubefilter. A New York native, John graduated from Syracuse University in 2010, and has lived and worked in the Los Angeles area since 2012.