I help life sciences companies win the AI marketing game by training algorithms with content and building brand authority that makes customers ask for you by name. Over 15 years bridging scientific research and commercial strategy, I've generated 9x increases in marketing qualified leads, delivered ABM campaigns producing six-figure sales, and pioneered PersonaAI- an AI tool that transforms static buyer personas into queryable assistants. MY EXPERTISE DELIVERS MEASURABLE RESULTS: ABM Strategy: Broke into the guarded US pharma KOL market, generating multiple six-figure sales for a young start-up. AI-Powered Innovation: Created PersonaAI (detailed, synthetic customers) enabling marketing teams to test messaging by conversing directly with AI-powered personas integrated into our Atlas AI marketing assistant framework. Demand Generation: Scaled marketing prorgames delivering 9x MQL growth in 9 months for a Genomics SAAS platform, and developed a digital health platform that has engaged 15,000+ patients I bring rare cross-functional depth: PhD-level scientific understanding, MBA strategic thinking, and hands-on marketing execution. After years working with compounds 1,000x more toxic than cyanide, I apply the same precision-under-pressure mindset to business problems—except now I use strategy instead of chemistry. WHAT MAKES MY APPROACH DIFFERENT: I replace disparate teams of specialists with integrated expertise that's strategic, scientific, and scalable. Rather than debating AI disruption, I help clients operationalise it: building content systems that train AI algorithms, implementing governance frameworks (BSI certified), and creating emotional resonance that transcends algorithmic ranking. I'm guided by the Stoic principle that "the obstacle is the way." Every friction point—regulatory, technical, emotional—becomes an opportunity to find a better path. CURRENT FOCUS: As Founder of Strivenn, I work with marketing leaders and managing directors bringing innovative life sciences products to market, combining technical expertise, strategic marketing, and AI implementation. I also serve as a Visiting Fellow at Cranfield School of Management (ranked #1 in UK by The Economist) and I am a Board Member of the Association for Key Account Management.