著者紹介を⾒る
My work has impacted millions of businesses (UPS) and billions of people (Coca-Cola) on a global basis. Balancing the "big picture" with day-to-day realities, I apply my experience to lead enterprise-level strategies that accelerate and amplify the use of both established and emerging technologies to have a positive business impact. I have caught lightning in a bottle. Twice. (Actually, I caught it first in a box and then in a bottle.) Specialties: Mobile marketing, interactive marketing, search marketing, partnerships/alliances, large scale web site development/management, diplomacy, brand building, emerging trends, “intrapreneurship”, seeing around corners, turning large and complex organizations toward a no-going-back future.