Olivia Shalhoup is a music and entertainment marketer who covers music marketing, social media strategy, and entertainment industry trends. As founder and CEO of Amethyst Collab, she has led campaigns for GRAMMY award winning artists, entertainers, and television shows. Her six year long career in entertainment includes leading social media strategy for major recording artists, spearheading public relations campaigns for prominent music executives, and running community management for popular television shows. Follow Shalhoup for continued coverage of music marketing innovations, film and television campaign analysis, timely artist development strategies, and exclusive insights into successful digital campaigns.