I’m a senior creator marketing professional with over a decade of experience in brand and creator collaborations for fashion, lifestyle, and wellness companies. I'm the Director of Social Media, Influencer, & PR for Lumin (Men's Skincare) & Meridian (Gender Neutral Grooming). Previously, I've led impactful social and creator campaigns for beloved consumer brands like Pipette, JustFoodForDogs, LSPACE, and ROXY. My academic background includes a Master's in Communications from Purdue University and a Bachelor of Sciences in Retailing and Consumer Sciences from the University of Arizona. Occasionally, I guest lecture at Cal State Fullerton's College of Business & Economics on all things influencer and creator marketing. As a Forbes.com contributor, I share firsthand insights with marketing professionals, small business owners, and creators, helping them harness the potential of creator marketing for their brands.