I am the CEO and Founder of Elite Digital, a Toronto-based digital marketing agency I started more than 20 years ago while still in high school. Today, I lead a team of 50+ and help brands turn marketing into measurable growth. I earned my BBA with Honours from the Schulich School of Business, and I have built my career around strategy, performance, and strong execution across channels. Over the years, I have supported both Canadian and global organizations, from PepsiCo and Mars Wrigley to Rogers, Campbell’s, McMaster University, Roche, and more. My work and our agency’s impact have been recognized through multiple awards, and I have shared insights through media, speaking engagements, and time as a professor of Digital Marketing and Social Media at Seneca College.