Wellness Is Everything. It’s the principle that has guided my work across food, health, fitness, longevity, innovation, and design for over two decades. I’ve always followed my interests and dedicated my talent to industries and causes I believe in—choosing to work with brands that align with my values and passion for improving quality of life. I launched Marketing For Wellness to focus my energy on health, wellness, design, and innovation. As founder, I’ve guided marketing and communications for brands, early-stage disruptors, nonprofit organizations, and medical professionals—leading strategic campaigns that connect science with story, performance with purpose, and people with real value. I specialize in brand strategy, integrated communications, and building communities and partnerships to elevate services and products that improve lives. Food and Beverage Experience Lifeway Foods – Built brand, retail marketing, influencer campaigns, and wellness community partnerships over 20 years, helping grow the company from $7M to nearly $200M Ubiquity Foods & Lopez Foods – Created B2C campaigns promoting better-for-you eating habits and retail expansion Alpina – Identified and executed expansion opportunities in the U.S. market Vegetable Juices, Inc. / Tate & Lyle / Wixon – Launched juice concentrate and natural sweetener products; rebranded a 100-year-old company to reflect clean-label innovation Laila Ali / Vita Foods – Brought to market a natural spice and seasoning line People’s Company – Built B2C strategy for regenerative agriculture product lines Organic Association of Farmers of New Zealand (OANZ) – Positioned the national organization to reach global audiences George Foreman Grill – Executed a digital-first campaign that significantly increased e-commerce sales Health, Wellness, Fitness, Biohacking Mayo Clinic – Led creation of branding and marketing systems for its national phlebotomy network, which now performs over 650,000 collection-related procedures annually and contributes more than $1B in revenue AthletiCo Physical Therapy – Built brand and marketing infrastructure from 8 to 80 clinics; today over 900 locations across 25 states Midtown Athletic Clubs – Repositioned from tennis-focused clubs to hospitality and wellness destinations, growing from $93M to $500M Amazon – Shaped segmentation and early messaging for Amazon Mom and Amazon Student, programs that laid the foundation for family-focused Prime benefits Mitamins – One of the first personalized supplement delivery companies; developed one of the first virtual patient portals for nephrology clinics Rotary International – Led digital efforts to complement global campaign work on the “This Close” to End Polio campaign. Engaged celebrities and millennials through social media and a custom photo generator that generated 43,000+ personalized ads across 50+ countries Dr. Block / Block Cancer Center, Dr. Mark Rosenberg / AMT, and Dr. Lang Group – Led digital marketing and strategic support for integrative oncology centers and executive concierge healthcare models; developed brand messaging and outreach strategies for innovation-driven care teams Education and Innovation Britannica Digital Learning – Optimized social media strategy and implemented a unified branded voice for global educational engagement Meritas – Developed enrollment marketing campaigns targeting parents, focused on future-readiness TAITRA / Taiwan Excellence – Promoted health, wellness, and lifestyle innovations from Taiwan to the U.S. market through strategic campaigns and influencer collaborations TWIN Global – Curated innovation events and communication strategies across health, wellness, food, AI, and sustainability sectors Design and Hospitality Specialized marketing experience in hospitality, branded environments, and biophilic design. Clients and campaigns include: Caesarstone, Gerflor, Crossville, LaminArt, DeskMakers, EmJac Industries, Harmonic Environments, Naples Bay Resort I believe in marketing that empowers individuals and brings communities closer together through experiences that support long-term wellbeing.