Lars is an experienced global communications and business professional with over 20 years of expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective. He started and runs PRecious Communications out of Singapore, a cross-Asian, integrated strategic communications consultancy that works with young brands and startups as well as global market leaders and government agencies. Based on his strong background in business development, holistic communications and team leadership, he drives impactful communications strategies that contribute to organizations’ and brands’ growth objectives. Under his leadership, PRecious grew into a more than 40-people strong, truly international and multi-award-winning stronghold. Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Borussia Dortmund, Bundesliga, Citi, ClubMed, Coca-Cola, DBS, Deloitte, Evernote, Fidelity Investments, Huawei, Intel Security, Lenovo, McAfee, Porsche, P&G, SEAT, Standard Chartered Bank, United Nations or Yahoo!. Lars is a sought-after commentator, trainer and speaker on crisis, leadership, social media and strategic communications with worldwide engagements that include Australia, China, Dubai, Europe, Japan, Latin America and South East Asia. Prior to starting PRecious Communications, he worked with companies including Hill+Knowlton Strategies as Executive Director, Managing Consultant at Dow Jones, Account Director with Fleishman, Corporate Communications Manager at DHL and President of AIESEC in Germany after having worked in multiple roles as a journalist across print and broadcast. Last holds a Master of Economics from the Leipniz University of Hannover, Germany.