Loran Armstrong has been the Chief Operating Officer of Rockwell Capital Group since 2019. Loran is a dynamic leader known for driving operational excellence and ensuring the seamless execution of the firm’s strategic goals. With a proven track record of optimizing processes and delivering superior financial services, Loran has played an instrumental role in positioning Rockwell Capital Group as a leading force in the accounting and bookkeeping industry. As COO, Loran oversees the firm’s day-to-day operations, ensuring efficiency, accuracy, and adherence to the highest industry standards. With over 15 years of experience in the financial sector with such roles as a Senior Tax Case Analyst and Senior Tax Specialist, Loran has led numerous initiatives that have enhanced the firm’s service delivery, fostered innovation, and improved client satisfaction. Under Loran’s leadership, Rockwell Capital Group has seen significant growth, expanding its services and client base, while maintaining its commitment to personalized financial solutions. As someone who thoroughly understands the client experience, Loran is highly regarded for his ability to balance operational efficiency with strategic foresight. Recognized for developing streamlined workflows and scalable business models, Loran ensures that Rockwell Capital Group remains agile and responsive to the evolving needs of its clients. In addition to managing internal operations, Loran is involved with community service initiatives across Southern California. He's an Executive Committee Member for Young Business Professionals and volunteers for non-profit organizations like Ronald McDonald House Charities and the beach clean-up program Stand Up to Trash. Connect with Loran on LinkedIn or email him at larmstrong@rockwellcapitalgroup.com