Since joining Lucid in 2010, Dave has held a variety of roles and has been responsible for expanding the product and business development teams, including product management, marketing, sales, customer support, and operations. Dave assumed his current role of CEO in 2022 after serving as President and COO at the company, where he oversaw go-to-market functions and internal operations. Prior to Lucid, Dave worked as a management consultant at Bain & Company after founding his own web-based platform. He also previously served on the board of directors for Bitly and CloudPlus. He graduated summa cum laude from Brigham Young University with a B.S. in finance.