I’m a strategic advisor to growth-stage and enterprise brands, with a passion for making creativity accountable. As Director of Client Success at TubeScience, I help marketing teams move faster and think smarter—connecting brand vision to high-velocity execution. My work focuses on modernizing how creative and media work together: designing sequenced campaigns for real human journeys, embedding AI tools to optimize learning loops, and translating enterprise strategy into weekly priorities that drive results. With a foundation in consulting and a deep love of storytelling, I’m especially drawn to solving complex problems with structure, speed, and heart. I write about topics like persona-driven funnel design and operationalizing strategy across ad teams—not just because they’re tactical levers, but because they’re often the difference between motion and progress.