Mark Greeven is a distinguished Professor of Innovation and Strategy at IMD bringing the best management innovation from the East and the West to unleash your organization. Fluent in Chinese and deeply engaged with China’s dynamic market, Mark specializes in management transformation in dynamic business environments to enable business leaders to engineer their own luck. Recognized on the Thinkers50 in 2023, he is celebrated for his thought leadership in management innovation, digital ecosystems and the dynamic modular organization. Mark has authored seminal works like "Business Ecosystems in China" and "Pioneers, Hidden Champions, Change Makers, and Underdogs," which probe deep into the intricacies of global and Chinese business landscapes. As the incoming dean of IMD Asia and a regular contributor to leading academic journals and global media, Mark’s insights help organizations thrive amid uncertainty.