Humphrey Ho is a benefactor of arbitrage with over two decades of experience in equity management, entrepreneurship, advertising, and marketing communications. He has worked globally, building companies and teams across diverse industries while helping brands expand and thrive in competitive markets. Leveraging his expertise in growing businesses and penetrating new markets, supported by a strong consumer marketing background and team, he is now entirely focused on developing an investment practice to become the ultimate brand equity partner. Born and raised in Toronto, Humphrey Ho has lived and worked in global hubs like New York, Hong Kong, Shanghai, and Los Angeles. He made his mark at industry leaders like Google, Leagas Delaney, and Wieden+Kennedy, honing his expertise across various sectors. In 2017, he launched an independent consumer marketing agency in Los Angeles, leading it to rapid success with expansions into LATAM, APAC, and EMEA, a successful practice that will continue to shape and integrate with his evolving investment strategy. His capital enterprise, Helios & Partners, is built on the principle of Consumer Ecosystem Investing—a strategy that blends equity investment, marketing, and brand transformation. Investing in brands primed for strategic growth and accelerating their success through consumer-driven marketing practices results in an approach that fosters sustainable development, delivers superior returns and maximizes shareholder value. For brands that don't require financial backing, Humphrey and his team invest time and expertise, forging partnerships where both the agency business and brands grow together. “Our approach distills into three key factors: Consumer marketing is driven by knowledge arbitrage, investment strategy by market arbitrage, and brand success by operations arbitrage. Mastering the balance of these elements is the essence of Consumer Ecosystem Investing.” - Humphrey Ho, CEO Helios & Partners Named one of Forbes' 'Top 30 Under 30' in 2009, Humphrey’s vision is centered around achieving success by challenging boundaries and breaking paradigms—geographically, culturally, and ideologically. His motto, 'Advance Beyond Ambition,' is inspired by the two hours a day he spent watching Captain Kirk on Star Trek as a child. There's nothing like doing something nobody’s done before.