Liz brings more than two decades of experience in key leadership roles in the marketing industry, most recently serving as Chief Marketing Officer at Bright Health Group where she was a critical part of the executive team that shepherded the company through a lucrative $924 million IPO in June of 2021. Prior to that, she was the CEO of Periscope, an agency in Minneapolis she helped sell to Quad Graphics in 2019 for $132.5 million. Ross has also held leadership roles at DDB, Digitas, and IPG Mediabrands. Liz’s mission is to do things that people love. At the end of the day, companies hire agencies to drive growth. Period. And the best way to drive growth is to help craft messaging and brands that people feel genuinely connected to. And the key here is understanding that this isn’t about creating vanilla messages that appeal to everyone. In fact, the opposite of love is not hate, but indifference. The industry is complex and ever changing and the opportunity to be a part of it is nothing short of inspiring. She is humbled to be a part of what is happening next. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank, IBM, Clorox, Hillshire Brands, Visa and Pepsi-Cola, to name a few. In 2008, Liz was inducted into the AAF (American Advertising Federation) Hall of Achievement and was named a “Woman to Watch” by Advertising Age. In 2014, she was elected to the Board of Directors of the AAF and was named a Top 10 Mobile Marketer by the Mobile Media Association. She has also served as a Cannes juror. Liz received a Bachelor's Degree in Advertising from Michigan State University. Most importantly, Liz is the mom of three amazing kids. Learn more about Shift Paradigm at https://www.shiftparadigm.com