In December 2022, driven by her passion for democratizing complex business and marketing strategies for a broader business spectrum, Oksana Matviichuk founded OM Strategic Forecasting, a consultancy practice for startups, midsize, and large companies. The primary offering of the practice is OM Strategy as a Service, her proprietary methodology, which responds to the intricacies of evolving consumer landscapes by transforming clients' business value, ensuring scalability and sustainable growth, and focusing her expertise on startup scalability and pivoting. Oksana is also recognized as a thought leader, a USA Today best-selling author, and a contributing expert panelist regularly featured in Forbes. Women We Admire acknowledged her as one of the Top Women Leaders of New York in 2022 and 2023. Oksana is a marketing executive who started her career two decades ago. In the last decade, she has focused on global executive roles in B2B marketing and strategy across Publicis and WPP. Oksana brings a decade of experience in serving Fortune 500 companies, contributing strategic and business planning expertise in translating business strategies into seamless marketing execution, shaping her into a strategic powerhouse. She has achieved notable success in B2B marketing and in the execution of global B2B brand campaigns. Additionally, she has worked with 10+ enterprises, 25+ mid-size companies, 110+ small businesses, and entrepreneurs.