Having been around SaaS for so long, I’ve come to realize that the path to victory doesn’t always include being first-to-market or even having the best idea. While both are great, they’re really just starting points. If you truly want to succeed, you have to solve problems repeatedly—each time in a better, more intelligent way. For instance, I don’t believe in resting after a launch. Where lots of SaaS leaders see launch as an “endpoint,” to me, it’s only the beginning. Instead, I endeavor to constantly be learning more about my customers and finding new ways to address their pain points. As my products have evolved and branched out into new industries and use cases, I’ve learned that while complexity compounds over time, so do the opportunities. The real key is to understanding each industry, segment, and relevant use case in depth. Why? Because that’s how I can build tailored features that don’t just solve problems, but make my product indispensable. In the end, there really is no “path” to victory, because the path doesn’t really end. To me, success in SaaS means undertaking a never-ending journey of learning, iterating, and innovating. The more I understand my users, the more I can help them grow. That’s why I’m here: to listen, evolve, and strive to stay one step ahead.