Dustin is the founder and CEO of BriteCo, an innovative insurance technology company that is transforming the retail jewelry insurance experience for the digital age. Launched in March, 2019, BriteCo currently writes insurance business in all 50 states plus Washington DC. For more information on BriteCo please visit www.brite.co Prior to founding BriteCo, Dustin was the president of his family’s jewelry business, Cy Fredrics Jewelers, a luxury jewelry and watch company in the north suburbs of Chicago. Cy Fredrics Jewelers was founded by Dustin's grandfather, Cy Lemick, in 1958. Dustin is a proud Wisconsin Badger and holds a degree in economics from the University of Wisconsin-Madison, a gemological degree from the Gemological Institute of America, and insurance producers license in all 50 states plus DC. Dustin is incredibly passionate about team building, efficiencies, and innovation. When not working or spending time with his family, he loves to research and collect vintage watches.