Justin is a leading authority on marketing trends with expertise in guiding leading brands through major technology transformations. He is the architect of AI Brand Orchestration (AIBO) —the definitive framework for visibility in the generative era. Justin,a former enterprise growth leader at Google, was pivotal in helping major brands such as Amazon, Sony, Coca-Cola, and L’Oréal transition to through the last major upheaval in marketing, digital transformation. Justin saw how first movers got the advantage while other brands were left in the dust. He’s spent over a decade operating at the intersection of technology and global commerce,and advertising.. His career is defined by helping the world's biggest companies dominate during platform paradigm shifts. The next seismic shift in business and corporate growth is built on authoritative, machine-readable truth. Justin argues that brands are currently facing an unprecedented AI Visibility Gap, where algorithmic drift, competitor substitution, and misinformation pose an existential, multi-million dollar threat to corporate reputation and revenue. It is no longer enough to rank; brands must control the answer itself. He is the founder of emberos, the systematic solution for AIBO. From marketing optimization to strategic risk management, emberos gives C-suite leaders a proprietary playbook required to transform AI platforms from a blind spot into their single most powerful distribution channel.