Lisa L. Baker is the Founder of Ascentim, an executive coaching and leadership development practice that empowers high-achieving professionals and entrepreneurs to lead with authenticity, purpose, and impact. A former senior executive, Lisa draws on her 20+ years of Fortune 100 leadership experience to drive transformational growth, bringing a distinctive edge in FinTech and values-driven decision-making. Her coaching approach blends strategic insight with emotional intelligence, enabling clients to align professional success with personal fulfillment. "We all have an area of greatness where strengths, passions, and purpose converge," Lisa says. "When we lead from that extraordinary place, we are our most powerful, authentic selves." Her trailblazing work has earned recognition, including the Globee® Women-Owned Startup of the Year Award and the Discover Brightside Trailblazer in Business Award. A respected voice in transformational leadership, Lisa equips high-performing leaders to own their voice, amplify their impact, and lead from within—where purpose, passion, and performance meet.