Patricio Larrea is a results-driven executive and growth strategist with over 15 years of experience leading high-performing sales and marketing teams across North America and Latin America. As Chief Growth Officer at The Humphrey Group, Patricio has played a pivotal role in aligning business development, marketing, and client success functions to drive the company’s expansion beyond its Canadian roots. Under his leadership, the firm extended its reach into new markets across Latin America and the United States, forging key partnerships with top-tier business schools and broadening its global impact. With a unique combination of strategic insight, leadership experience, and coaching acumen, Patricio has helped transform how leaders communicate to inspire performance. He has built and developed teams that fuel business growth while personally coaching senior executives and C-suite leaders. His background in business management, architecture, and executive education informs his thoughtful, design-thinking approach to coaching—grounded in an understanding of the real challenges leaders face. Patricio holds an MBA from Simon Fraser University and executive education credentials from the Sauder School of Business. Bilingual in English and Spanish, he serves as a mentor to emerging professionals through the Upnotch platform. Whether designing scalable go-to-market strategies or guiding Fortune 500 leaders, Patricio is passionate about helping individuals and organizations unlock their full potential through the power of communication.