Ed Frederici is Chief Technology Officer at Appfire, a leading enterprise collaboration software company. Ed served as an advisor to Appfire in 2020 and joined the company as CTO in 2022. He has been instrumental in building and expanding the company’s portfolio and successfully integrating new apps and solutions through acquisitions. Ed has an extensive background in bringing startup technology companies to fruition via strategic and tactical planning, and previously served as CTO for Salesforce Marketing Cloud (previously ExactTarget), Terminus, Cheetah Digital, and Pacers Sports & Entertainment. Throughout his career, he’s worked as a C-level contributor, helping to grow teams, support acquisitions, and take ExactTarget public. Ed also previously held technology and operations leadership roles at ChaCha Search Inc., SallieMae, and Performance Assessment Network.