著者紹介を⾒る
Phil Davis is an internationally recognized author, speaker and branding expert, specializing in brand development, brand alignment and brand clarity. With more than 25 years of company branding and marketing experience, Phil has personally named over 500 regional, national and international businesses, products and services. His list of branded clients includes PODS (Portable On Demand Storage), TeamLogic IT, RallyHouse and TradingBlock.com. Phil has worked with businesses ranging from startups to Fortune 500 firms, and while the size of the companies may vary, the branding issues are frequently similar -- the need for better clarity, direction and vision. Phil’s naming firm, Tungsten Branding, Inc., is a reflection of this conviction. His goal of creating brilliance and clarity is demonstrated in his commitment to help his clients achieve brand excellence. This commitment led to a Top 5 Global Naming Firm ranking by Clutch.co. Phil has penned over 100 articles on naming and branding as well as speaking on the subject to numerous business and industry trade groups nationwide. He has written for, or been quoted in, Entrepreneur, Inc.com, AdAge, The Washington Post, Salon, Bloomberg's Business Week, TV Guide, AOL Small Business, D&B's AllBusiness.com, as well as a variety of national industry trade publications. He also hosts a national podcast, Brilliant Branding, which airs live on the VoiceAmerica Business channel each Thursday at 12 pm EDT/9 am PDT. When not naming and branding, Davis resides with his wife, numerous kids and three dogs in the Blue Ridge Mountains of Western North Carolina.