Council Member, Forbes Agency Council CEO & Founder, Thrive Marketing Science Forbes Business Writer Sarah Procopio is a globally recognized marketing strategist and data-driven growth architect, serving as a Council Member for the Forbes Agency Council and a published Forbes Business Writer. As the Founder and CEO of Thrive Marketing Science, she is widely respected for her ability to translate complex analytics into high-performance marketing strategies that drive revenue growth, customer loyalty, and brand transformation. With over 20 years of experience in the gaming, hospitality, and luxury sectors, Sarah has advised iconic brands including Caesars Entertainment, MGM Resorts, and Marriott International. She specializes in turnarounds and high-stakes repositioning, having delivered measurable results such as a 57% lift in analytics revenue, 49% profit margins, and an 18% surge in total revenue for a 3,000-room resort through aggressive strategy and behavioral insight. Her expertise spans customer lifecycle profitability, predictive analytics, and AI-powered targeting—allowing her to craft CRM ecosystems, RFM models, and data architectures that produce tangible, bottom-line outcomes. Beyond gaming, Sarah has built luxury acquisition funnels in partnership with Cartier, Tiffany & Co., Saks Fifth Avenue, and Alexander Yachts, increasing UHNW conversion thresholds by 38% for a leading Caribbean mega-resort. Sarah also served as Acting CEO of Hotel Drover, a boutique property in the Fort Worth Stockyards, during a pivotal phase of growth. Her tenure contributed to the area’s extraordinary transformation—from a once-struggling business district to a world-class destination that now surpasses the Eiffel Tower in annual foot traffic. She credits the visionary leadership of Craig Cavileer as the driving force behind this renaissance. As a speaker, strategist, and advisor, Sarah has shared insights on stages including G2E Las Vegas, G2E Macau, and at tribal economic summits nationwide. She is a frequent contributor to industry publications such as Global Gaming Business Magazine, Casino Journal, Las Vegas Business Press, and ColoradoBIZ. She holds an Executive MBA from the University of Denver and a Marketing degree from the University of Nevada, Las Vegas, and continues to mentor startups and founders as they scale with clarity, precision, and storytelling rooted in behavioral science.