I have been a communications consultant, commentator, author and teacher for 40 years. I am managing partner of Emerald Partners, a communications consultancy founded in 1992. In 22 years with The Chase Manhattan Corporation, I served as senior vice president and director of public affairs. I have served as adjunct professor of public relations in the School of Continuing and Professional Development at New York University since 2005. I am author of the Prentice-Hall textbook The Practice of Public Relations, now in its 12th edition, co-author of Rethinking Reputation and Idea Wise, and author of Public Relations and Promotional Writing which will be published and used in the Forbes School of Business at Ashford University (http://www.ashford.edu/) in 2015. I can be reached at yusake@aol.com.