At Atlas World Sports, Robert Kraft's leadership has been pivotal in revolutionizing the sports betting industry by personalizing user experiences and integrating cutting-edge AI technology in the high growth sector. His role as an Advisor to The World Business Chicago Sports Betting Committee complements this, working towards stimulating economic growth and job creation in the sports tech sector. Robert has a high competence in startups, acquisitions, teambuilding, leadership, marketing, and management. He created and ran a company compiling more than 15 years of experience as an entrepreneur in the Direct Marketing space with printing plants around the country as CEO. As Founder and CEO, Mr. Kraft had more than 600 highly diverse employees across 4 time zones with more than 10 different languages spoken on a 24 x 7 basis. With his background in multi-channel marketing communications and leadership as an entrepreneur, his expertise has been instrumental in shaping innovative marketing strategies and fostering robust tech-based communication platforms. The entrepreneurial journey has been marked by a commitment to innovation in sports technology, driving Atlas World Sports to be a frontrunner in the sports media and sports betting sectors respectively.