著者紹介を⾒る
With a career spanning over 30 years, Paul Gordon is Senior Vice President of Sales for Rymax, the premium and incentive industry’s leader in loyalty marketing. The company is also the leader in employee-recognition programs created to develop employee achievement of company goals, peer-to-peer recognition, and training. Since 2008, under Paul's leadership, Rymax's sales divisions have pioneered innovative loyalty-rewards programs designed to initiate consumer trials, boost frequency, and achieve higher returns. Paul has overseen the expansion of the sales divisions' accounts, cultivating new client relationships, driving organic growth for existing clients, and aligning Rymax's national brand partners with exclusive incentive programs. Notably, he created the highly successful R-SITE program (Rymax Strategic Interactive Themed Events), which has been implemented across various industries, including telecommunications, automotive, finance, and pharmaceuticals. Paul is an industry expert who has appeared on Bloomberg Television and FOX Business, and has been featured in USA Today. He was previously named one of the “25 People to Watch” by Global Gaming Business magazine, which focuses on the casino industry, and one of the “25 Most Influential People” by Incentive Magazine. As a sought-after thought leader, Paul regularly speaks at trade shows, conventions, roundtables, and universities across the country. Earlier in his career, Paul served as Senior Vice President of Sales & Marketing for Konica Minolta Imaging, where he worked for nearly 20 years. He holds a BA degree in political science from Fairleigh Dickinson University.