Bar Geron is the co-founder and CEO of Balance, a leading financial infrastructure for B2B commerce. A former senior decision scientist at PayPal, Bar brings deep expertise in payments, data, and business strategy. His tenure at PayPal allowed him to witness the challenges B2B merchants faced in transitioning to online spaces, inspiring him to co-found Balance to address these inefficiencies. Backed by Stripe, Salesforce, Ribbit Capital, Forerunner, and Lightspeed, Balance powers seamless B2B transactions for leading U.S. brands.