Lora Kratchounova is a seasoned tech marketing executive and the founder and CEO of Scratch Marketing + Media. With over two decades of experience in the field, she has a track record of building and leading high-performing, cross-functional teams that drive growth, impact and innovation. Under her leadership, Scratch has become known for 'getting' complex enterprise tech – from distributed systems, networking, and cloud to AI/ML to cybersecurity to health tech and life sciences. This expertise, coupled with Scratch’s strategic, full-service approach, have positioned challenger brands to punch above their weight in competitive markets. Lora mentors, teaches and supports numerous tech accelerators and communities across the globe, including the TechStars/ Boston, CIC/ Japan, Ignyte/ United Arab Emirates, and the Bulgarian Innovation Hub/ San Francisco. https://scratchmm.com