Aleksandr Zemel is the co-founder and president of NYWD, a leading name in wholesale designer eyewear. With over two decades of experience in retail and e-commerce, Aleksandr has played an instrumental role in shaping the company’s growth, turning a modest beginning into an enterprise that serves thousands of clients globally. Known for his strategic vision and collaborative leadership, Aleksandr’s approach is built on fairness, respect, and organic relationship-building—a philosophy inspired by a customer-focused model. He believes in treating everyone, from vendors to team members, with equal importance, strengthening trust and loyalty. As the client-facing leader, Aleksandr oversees key relationships, finances, and inventory flow. Today, he continues to guide NYWD with a focus on empowering retailers with accessible luxury and efficient solutions, ensuring that NYWD is not just a distributor, but a partner in their success. Beyond business, Aleksandr lives an active lifestyle, enjoying travel, cycling, and outdoor activities with his children.