I’m Mary Kyriakidi, Global Thought Leader at Kantar. My focus is on helping brands grow meaningfully by turning data into practical guidance. Over the years, I’ve worked across media, entertainment, and consultancy, starting in TV in Greece, then leading global insight teams at BBC Studios and Discovery Networks before moving into the agency world. Today, I’m passionate about connecting marketing to real business outcomes and sharing evidence-based perspectives that make a difference. This commitment was recognized with the ESOMAR Gold Award for Best Use of Data for the project “Bridging the CMO/CFO Divide: How Google and Kantar used data to redefine marketing’s role in profitability.” I studied Economics at the University of Athens and hold an MSc in Media from LSE, but what drives me most is curiosity and the belief that bold ideas backed by solid data can change the game.