I'm Dr. Michelle Wicmandy, DBA, a seasoned cross-disciplinary marketer with over two decades of experience in both practical and academic roles. My expertise lies in marketing, communications, and strategic business development. In my most recent role, I had the opportunity to create a Thought Leadership department within a technology company focused on reducing carbon emissions in refining and process industries. My approach streamlined the editorial process, resulting in every article we submitted to trade and academic journals getting published. These achievements not only boosted our company's brand visibility but also strengthened our reputation as a respected industry ally. Beyond my corporate work, I've been a marketing consultant for over 20 years, primarily helping small to medium-sized businesses leverage web metrics for strategic insights and compelling storytelling. Simultaneously, I've worked as a dissertation coach, assisting doctoral students in successfully completing their academic programs. Additionally, I've been a part of the University of Houston-Downtown (UHD) community since 1998. From 2011 to 2018, I served as a Lecturer of Marketing, where my promotional strategy students achieved second place in a national competition. I also took on the leadership of the American Marketing Association UHD collegiate chapter, guiding aspiring marketing professionals. Currently, I'm serving as an interim Assistant Professor of Marketing at Texas A&M – Texarkana. Throughout my career, I've contributed to various academic and trade publications. I've authored business articles for publications like the Houston Business Journal (2005) and Website Magazine (2009-18). In academia, my work has been published in esteemed journals such as the Journal of Management Science and Business Intelligence (2018) and the Journal of Creativity and Business Innovation (2017). I've also contributed to books like "Making Sense of the Learning: Why and In What Sense Toys, Organizations, Economies, and Cities are Learning" for Oxford University Press (2024) and "Industrial Decarbonization and the Energy Transition" for Elsevier/Science Direct (2024). My passion for writing and research led me to join the Forbes Communication Council. Looking ahead to 2024, I'm honored to serve as a member of the United States Association for Small Business and Entrepreneurship (USASBE) Programs Commission, solidifying my commitment to advancing business education through scholarship and practice. I earned my Doctor of Business Administration from the University of Liverpool in 2020. My dissertation, titled "Increasing Effectiveness of B2B Marketing Communication in Social Media Context: Investigation of Effects of Post Characteristics on Audience Engagement Using a Mixed Methods Action Research Approach," reflects my dedication to bridging the gap between academia and industry.