Toni Stoeckl is an industry-defining brand builder and Chief Marketing Officer at Starwood Hotels, which includes 1 Hotels, Baccarat Hotels and Treehouse Hotels. Born into a family of Austrian and German hoteliers and restaurateurs, he has spent his career shaping immersive, culture-shifting experiences that connect deeply with guests and drive global growth. He is known for creating some of hospitality’s most successful luxury and lifestyle brands. Toni began his journey at Starwood Hotels & Resorts, where he helped establish W Hotels in its formative years and revitalized the end-to-end consumer experience for storied brands including St. Regis and The Luxury Collection. He later joined Marriott International and pioneered the company’s first lifestyle portfolio, leading the worldwide launch and expansion of EDITION, AC Hotels, Aloft and Element. He also created Moxy, introducing a playful, socially driven brand that disrupted traditional hospitality norms. Known for his 360-degree marketing approach, Toni has built award-winning brand identities, culturally relevant partnerships and high-performing global campaigns. He brings a blend of creativity, design-centric thinking and strong business discipline, along with a leadership style grounded in inspiration and possibility. Toni has lived and led brands across the U.S. and Europe and now resides in Miami with his wife, Sarj.