Hernan Tagliani is a nationally recognized multicultural marketing expert, award-winning brand strategist, and bestselling author dedicated to helping organizations grow through the power of cultural relevance. As President and Founder of Tagliani Multicultural (formerly The Group Advertising), Hernan leads one of the fastest-growing independent multicultural agencies in the U.S., with offices in Orlando, Miami, and New York. He partners with Fortune 500 companies and rising brands to unlock untapped market share by authentically engaging multicultural consumers—especially U.S. Hispanics, the most influential and fastest-growing segment in America. But Hernan’s work is about more than just marketing—it’s about transformation. He believes brands have a responsibility—and a massive opportunity—to reflect the rich diversity of today’s consumer landscape. That belief drives his mission: to help companies build deeper, more meaningful relationships that drive loyalty, elevate brand equity, and fuel long-term growth. A trusted advisor to CEOs, CMOs, and marketing teams nationwide, Hernan equips leaders with actionable insights through executive training, strategic consulting, and thought leadership. His Cultural Activation™ framework helps brands move from awareness to impact—ensuring that DEI isn’t just a statement, but a smart, strategic investment. He is the bestselling author of “Multicultural Mainstream: The Power of Hispanics in Consumer Marketing” and a contributing writer for Adweek, Forbes, Entrepreneur, and The Business Journal. His perspective has helped shape the national conversation around multicultural engagement. Awards and Recognition: ✔ CEO of the Year – Orlando Business Journal ✔ Power Player of the Region – Orlando Business Journal ✔ Top 10 Influential Latino Leaders – iHeartMedia ✔ Recognized as one of the 200 Influential Thought Leaders – PeopleHum.com ✔ Diversity in Business Award – Orlando Business Journal