A brand communications and promotions veteran with more than 30 years of experience, Bill has specialized in building equity and demand for brands from companies such as Cotton Incorporated, P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears and many others. Prior to forming DBC in 2005, Bill was president of Belsito & Company, a healthcare and marketing agency. He has also served as SVP of Euro RSCG Magnet, Managing Director of Lippe Taylor, Principal with The Dilenschneider Group and Head of Communications for Cotton Incorporated. Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly