Claire Poole has covered sustainability and innovation for Forbes since 2021, with a heavy focus on telling stories through the lens of how the world’s largest sports organisations are both impacted by climate change, and evolving to be more sustainable. Poole’s stories include how major tournaments like Super Bowl, Olympics, NCAA Finals, FIFA Club World Cup, Women’s Euros 2025 are going green, how AI in sports and investment can score for the environment, climate risk and athlete advocacy. Poole has worked in the global sport, sustainability and climate industry for nearly 15 years. She has been regularly cited in the media, including The Times, Sports Illustrated, Reuters, BBC Sport, Sky Sports, BT Sport, Euronews, The Independent, The Athletic, The Japan Times and Nikkei. Follow Poole on Forbes and LinkedIn or contact her at claire.poole@sportpositivesummit.com.