TerDawn DeBoe covers small business AI strategy and ROI measurement, challenging conventional wisdom about enterprise AI implementation. With over ten years of experience in digital marketing and business growth scaling, she founded the Institute for Business AI ™ and developed proprietary frameworks including the 5 ROI Levers system for measuring artificial intelligence returns. DeBoe is a writer, freelance journalist, speaker, workshop facilitator, and consultant whose work has appeared in Business Insider, CustomerThink, and GD USA. She has been featured in Forbes, Social Media Marketing Podcast, Yahoo, Cleveland Scene, Crain's Cleveland Business, and The Story Exchange. As a speaker, DeBoe has presented at Social Media Marketing World, Content Creator Expo, and Social Proof. She has facilitated workshops and provided consulting services for the Restaurant Marketing Delivery Association, ECDI Women's Business Center, Council of Smaller Enterprises, and Event Professional School. DeBoe specializes in helping small and medium businesses achieve measurable AI ROI in 90 days through proven implementation solutions.