Ridhi Malhotra is the Chief Data & Analytics Officer at Weber Shandwick, the premier earned-first global communications agency. With two-decades in the analytics industry and fourteen in marketing and communications, Ridhi is a seasoned leader and strategic thinker for all things data. Since 2022, Ridhi has led Weber's integrated and global practice of data and analytics professionals - informing clients’ decisions based on a deep understanding of target audiences. Ridhit's team is responsible for driving optimization strategies using data throughout project lifecycles and creating scalable solutions tailored to Weber’s fast-paced clients. Prior to joining Weber, Ridhi worked for Zenith, GroupM and American Express, where she received multiple awards recognizing her work and significant contributions to the business. Ridhi is a member of the 4As measurement committee and Gartner’s New York CDAO Community. Ridhi received her bachelor’s degree in Mathematics from Delhi University and her master’s in Mathematics from IIT Delhi. Outside of the office, Ridhi loves to travel the world, watch sci-fi films and is a mental health advocate.