CONTRIBUTOR

Falguni Desai

Managing director at Future Asia Ventures

I am currently the managing director of Future Asia Ventures, where I focus on helping large companies and investor groups, innovate and invest in new concepts and markets. While much of my career has taken place in the U.S., my time living and working in Asia has convinced me that the diverse economic and demographic characteristics of the region provide a fertile ground for innovative solutions and bold business ideas. Prior to my current role, I spent 19 years in the financial services, software and information media sectors, leading corporate strategy, innovation, acquisitions and post-merger integration at large multinational companies. I have worked with business leaders at BDO, Deloitte, Thomson Reuters, BNP Paribas and IBM Mainspring to drive strategic growth. I hold a Bachelors of Science in Economics from The Wharton School of the University of Pennsylvania.

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    1950年代に確立したテレビ広告は、その後半世紀にわたり、企業が消費者に働きかけるための主要なメディアとなった。だが時代は移り変わり、今ではインターネットやソーシャルメディアに加えデジタルデバイスがテレビ広告の牙城を崩している。消費者は見たいものや聴きたいものを選ぶことができるのが今の世の中だ。コン ...