Guy Bar is a serial entrepreneur, the Founder & CEO of Habeats powered by Hygear and a visionary leader in wellness innovation. With over a decade of global experience in fitness technology, Guy is on a mission to redesign health from the inside out - using smart tools, AI and behavioral design to create scalable, habit-based solutions for today’s wellness challenges. Guy previously co-founded hygear, where he led the integration of AI-driven resistance technology into smart workout gear, establishing global offices and helping users worldwide develop sustainable training routines. A trilingual graduate of the Danube International School Vienna, Guy brings deep expertise across fitness tech, smart consumer devices, habit design, and entrepreneurship. Guy regularly shares his insights on product strategy, innovation, and the future of wellness, drawing on real-world experience launching and scaling ventures the world.