Roby Baruch is Tipalti’s Chief Product and Technology Officer, focused on delivering high-velocity innovation to customers and partners. Roby, who originally joined Tipalti twelve years ago to guide the company’s product vision and strategy, was Tipalti’s Chief Product Officer for eight years and now oversees both the Technology and Product teams. His strong product leadership and technology vision are fundamental to delivering an exceptional customer experience across Tipalti’s AI-powered platform. Prior to Tipalti, Roby was the VP of Product for the social recommendations engine Snoox.com (a BBDO company) and was also Co-founder and VP of Product at ecommerce platform, Cent2Cent, which was acquired by Unicell. Roby also worked at 888.com where he planned and designed their payment processing capabilities, building a system that processed over $500M transactions annually. Roby served as an Officer at the prestigious IDF technological unit “Mamram”, where he fulfilled several leading positions. Roby holds a BA from the College of Management of Academic Studies.