William DeCourcy is a dynamic marketing executive with experience in all facets of multi-channel lead generation. With professional experience with industry leaders like Marriott, EA SPORTS, and AmeriLife, DeCourcy has led transformative initiatives and strategic partnerships focused on growth and performance. As Chief Lead Generation Officer at AmeriLife, DeCourcy founded LeadStar, a real-time lead generation platform that delivers high-quality leads to health and wealth professionals. His commitment to compliance and quality has made LeadStar a trusted partner for countless agents and affiliates. William also serves as the President of the Insurance Marketing Coalition, where he works with a diverse and influential group of insurance professionals to champion the best interests of consumers by promoting compliant best practices - and EXPLICIT STANDARDS - in insurance marketing. William threads a passion for fostering a culture of innovation and collaboration within every aspect of his profession while seamlessly balancing compliance, creativity, and performance to drive business growth.