Julie Thomas, president and CEO of ValueSelling Associates, is a noted speaker, consultant, and author. Her new book, The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life was published in 2023 and is a #1 new release in Business Sales. She credits her mastery of the ValueSelling Framework® for her own meteoric rise through the ranks of sales, sales management and corporate leadership positions and takes pride that Gartner has positioned ValueSelling Associates as a Leader in the 2021 Magic Quadrant for Sales Training Service Providers. Julie’s work is devoted to helping sales organizations compete confidently on value, not price. She teaches a simple process to manage the conversation with prospects and customers that develops a mutual understanding regarding how sales representatives can add value to the buyer and their business. Julie believes in the power of the human-to-human connection. She is passionate about helping sales professionals master communication skills to compete and win in an increasingly technology-enabled sales environment. Because of Julie’s leadership, ValueSelling Associates has been recognized by both SellingPower and Training Industry magazines as a leader in the sales training industry.