Jeff Tropeano is Executive Vice President of Global Technology Consulting at COPC Inc., where he leads the firm’s technology consulting practice worldwide. He works with organizations to align customer experience strategy, operations, and technology, with a focus on AI, cloud platforms, and digital transformation. Jeff is known for combining rigorous standards with a pragmatic approach to delivery. He advocates for journey-first design, flattening information layers, and building governance systems that empower leaders to act with clarity. His work emphasizes bridging the gap between strategy and execution, ensuring technology decisions are grounded in business outcomes. As a thought leader, Jeff contributes to industry research, speaks at global forums, and helps advance COPC’s CX Standard. His perspective is shaped by a commitment to simplicity, transparency, and measurable impact, summarized in a guiding principle he often shares: let design lead technology, not the other way around.