Chip advises organizations on innovative service—delivering experiences that are value-unique, not just value-added; imaginative, not just generous. He delivers keynotes to companies on ways to lead a culture that fosters inventive customer service. Global Gurus in 2025 ranked him for the eleventh year in a row in the top dozen keynote speakers in the world on customer Experience. His best-selling, award-winning books include such titles as Take Their Breath Away, The 9½ Principles of Innovative Service, Service Magic, and Magnetic Service. His newest book, Inside Your Customer’s Imagination, was the #1 best-selling book on Amazon for books on business innovation and won an Axiom Business book award. Chip’s proudest professional work was commanding an Army infantry unit with the elite 82nd Airborne in combat. He has served such admired companies as Ritz-Carlton, USAA, Lockheed-Martin, Cadillac, Verizon, GE, BestBuy, AMEX and Microsoft. He is a senior advisor with On3, Inc, and an instructor with Fuel, Inc.