“Marketing is about convincing strangers why they need your product over the one next to it. People do not buy products, features, or attributes; we buy transformation.” David created the most successful Marketing Model® concept and methodology in the present time, with over 2,500 brands and companies using it, from startups to global FMCGs in various industries and markets; several are Forbes 100 companies like The Coca-Cola Company, Beiersdorf, and LEGO®. Besides, he is involved in multiple Forbes 500 companies' strategic success. He has worked in 42 different markets in his 20 years of experience in various commercial roles. Well-renounced long-term strategic thinker. In 2013, he founded Wakkamole, a strategic marketing firm that redefined how brands create strategies, generating over $350 million in incremental sales for his clients. This achievement raised interest; in 2022, Wakkamole was acquired by MACH9, a 9-digit world-class technology and digital firm based in NYC. He serves as Chief Strategy & Revenue Officer for MACH9, a Partner in Field Agent®, the world's leading crowd-sourcing app for insights, and has been a Forbes Business Council Member since 2019. Public and keynote speaker in conferences and forums worldwide. TEDx Speaker, Exma® Certified Speaker & 2023 Leader Who Inspire . Advisor to different Executive Boards and Venture Capital funds in the United States and Latin America. A disruptor on Modern Marketing. His first strategic development scheme, the Brand Relationship Map®, has been recognized in international forums as a best practice, such as Salesforce’s executive series and Instituto Marangoni Miami’s Executive Coaching Program. His motto, "Successful brands are the ones that keep their promise and build relationships with their consumers," has been a strategic pillar for the development of management teams all around the globe.