Karin Eldor is a Senior Contributor for Forbes, where she has been covering entrepreneurs and captivating leaders in fashion, beauty, wellness, and tech, since 2017. Karin’s Substack, Lunch At Barneys, focuses on deeper founder insights and pitching advice. Karin specializes in analyzing trends and offering insights into the people and brands impacting culture. Passionate about amplifying the voices of entrepreneurs and founders, Karin’s most viral story is an interview with Elsa Majimbo, alongside notable features with Hailey Bieber and Bozoma Saint John. Karin's work has also appeared in Teen Vogue, Create & Cultivate, and Shopify. A frequent moderator at retail and female entrepreneurship conferences, Karin is recognized as a thought leader in copywriting, marketing, and career mentorship. Based in Montreal, Canada, you can follow her travels and latest features on Instagram (@alwayskarin).