As CEO of Lobyco, Ole Buch is at the forefront of retail transformation, championing innovative SaaS solutions that revolutionize customer engagement and drive business growth. With a strong focus on grocery retail, Ole leads a team committed to delivering cutting-edge loyalty, promotion, and checkout technologies that empower retailers to excel in an increasingly competitive digital marketplace. A visionary leader, Ole is passionate about partnering with retailers to navigate and transform shopping into an engaging and seamless experience. With a commitment to innovation, he ensures retailers are equipped with the tools to captivate customers and thrive in today’s digital retail landscape.