Nathan Furr is a Professor of Strategy at INSEAD in Paris (PhD, Stanford) and a recognized expert in the fields of innovation and technology strategy. Furr’s bestselling books include The Upside of Uncertainty, Innovation Capital, Leading Transformation, The Innovator’s Method, and Nail It then Scale It. Furr publishes regularly in Harvard Business Review, Sloan Management Review, and Forbes (since 2012). Furr is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, Philips, Goldman Sachs, and the European Central Bank.