Shelly Sun Berkowitz is the founder and CEO of Founder 2 Founder, offering objective, founder-aligned guidance from someone who’s been there. Shelly is also the founder of BrightStar Care and the Executive Chairwoman of BrightStar Holdings Parent, LLC, the parent company of BrightStar Care and BrightStar Care Homes. And through her family office, Next Phase Capital (NPC), she offers patient, values-aligned capital to franchise businesses. Shelly Sun Berkowitz’s journey as a founder began in 2002 with BrightStar Care, a national home healthcare and medical staffing company dedicated to delivering compassionate, high-quality care to families across the country. What began as a personal mission grew into a franchise system with more than 400 locations, employing over 20,000 professionals and generating $750 million in system-wide revenue. After more than 20 years as CEO, Shelly made the decision to transition from an active operational CEO role to a strategic Chairperson role, selling a majority stake in BrightStar to Peak Rock Capital while remaining a material shareholder and active board member. Today, Shelly is dedicated to helping other founders prepare for and navigate the complexities of scaling, selling, and stewarding their business legacies. Having lived the founder journey from start-up to successful exit, Shelly brings a rare combination of operational insight and emotional understanding to one of the most personal and high-stakes decisions a founder can make. Shelly is also a mom of two, published author, keynote speaker and longtime advocate for women in business, home healthcare innovation and franchising excellence.